In the News
Beatnk: Redefining creative collaboration across Asia Pacific
In five short years, Beatnk has embraced its vision of fostering creative partnerships by bringing together the most talented independent minds and specialists across APAC. By challenging traditional agency norms, Beatnk has introduced a fresh approach that prioritises adaptability and innovation, enabling it to deliver impactful campaigns that resonate across six markets, including Malaysia, Singapore, Thailand, Indonesia, and beyond.
Beatnk launches ‘My Bestie’ campaign for Malaysian skincare brand, Cosmoderm
Malaysian skincare brand, Cosmoderm has teamed up with Beatnk, a creative marketing agency, to launch the ‘Cosmoderm, My Bestie’ campaign. This campaign brings Cosmoderm to the heart of the bustling food truck scene at Tapak Urban Street Dining locations. It shows that marketing success hinges on meeting consumers in the environments they naturally enjoy.
Cosmoderm Unleashes “My Bestie” Campaign Onto Klang Valley Streets
Cosmoderm is redefining beauty and self-care with its new “Cosmoderm, My Bestie” campaign. Instead of the typical mall setting, the brand is visiting popular Tapak Urban Street Dining locations around the Klang Valley, known for their vibrant food truck scene and open-air dining atmosphere
Have you seen this food truck selling skincare in Klang Valley?
Malaysian skincare brand Cosmoderm is taking skincare to the streets of Klang Valley in a campaign titled "My bestie". As part of "My bestie", Cosmoderm departed from in-mall roadshows and entered the bustling food truck scene at Tapak Urban Street Dining locations.
LOOLOO Technology encourages Thai parents to get the right advice, not just any advice through latest campaign via TJT Creative Lab Bangkok
To introduce Mor Koo Kids, Looloo Technology appointed TJT Creative Lab to create a launch campaign for the app. The “Better Ask Mor Koo Kids” campaign is a humorous initiative to shift parents’ reliance on non-expert sources for parenting advice.
Tonic Digital enters Asian market with new Singapore office
Australian consultancy firm Tonic Digital has opened its first office in Singapore as it works to expand its capabilities in Asia.
5 rising agencies in Malaysia that can help spice up your marketing vision
Beatnk sets foot in Australia with Tonic Digital partnership
Beatnk has expanded into Australia through its partnership with Tonic Digital.
Korean convenience chain emart24 enters Malaysia, plans 300 stores in 5 years
“The excitement of the launch from the public was positive, stemming from various marketing and communication efforts with the team at Beatnk to bring awareness to the store’s opening, despite having to circumnavigate the new social distancing norms,” …
Campaign Spotlight: The Thai commercial that never aired in Thailand
Teaming up with TJT (Tang Jai Tham), he added, “their creative portfolio showcases the experience in engaging audiences from across the region. And we wanted to work with a team that could bring this to the table – their understanding and the appreciation of cultural nuances was ideal for what we were looking.”
Marketing ExcellenceAwards spills: Wacom pens down factors that constitute great marketing
Proof of this lies in how we placed our complete trust in our agencies REBL and TJT Creative Lab (both under the Beatnk micro network) to develop on our brief, and they stepped up brilliantly to conceptualise and execute our successful I CREATE campaign, which won a gold and silver award at the Marketing Excellence Awards, as well as a gold and a shortlist at the MARKies 2020. REBL’s award-winning paid and social media strategies have also done wonders for our online sales this year, in spite of the pandemic.
bouchon Enfin makes Beatnk and REBL as its communications partner
“We believe that with the enforcement of MCO, many Malaysians are struggling financially especially those who belong in the B40 communities and by extending a helping hand, even the smallest gestures could go a long way. So the next time you drive past and see the team, honk in #suppork!,”
emart24, Korea’s Fastest-growing Convenience Store Expands Into Malaysia, Appoints Beatnk, REBL, and McGagh Communications
“Adapting quickly to the new norm with an ongoing pandemic - is the new norm. So we positioned our messaging to align with the consumer-first approach whilst keeping it approachable at a distance. It has been an amazing experience working with a progressive and collaborative brand and we look forward to more synergetic ideas in the future, localising the brand in addition to bringing awareness to the brand's customer experience innovations.”
Brand & Business: bouchon Enfin engages the Malaysian palate through fusion of French and Malaysian cuisine
Global culinary icon Chef James Won and his business partner, Scott Lim has collaborated with Beatnk and REBL as their communications partners for the launch of their newest venture, bouchon Enfin. The appointment covers an integrated communication comprising of strategic and creative communications, influencer management, and digital and social media.
Project 'Partners in Pandemic' Free Marketing Consultation to business groups affected by COVID-19
‘Beatnk’ กลุ่ม Micro Independent Agency Network ซึ่งประกอบด้วย นักวางแผนการตลาด, ครีเอทีฟ และ กลุ่ม โปรดักชั่น เฮ้าส์ จากทั้ง สิงค์โปร์, ไทย, อินโดนีเซีย และ มาเลเซีย พร้อมที่จะให้คำปรึกษา, เสนอแนะ, วางแผนแก้ปัญหา ในหลากหลายรูปแบบไม่ว่าจะเป็นการเรื่องการปรับเปลี่ยนกลยุทธ์ทางธุรกิจ, การทำสื่อโฆษณาและประชาสัมพันธ์ หรือการสร้างแบรนด์ เพื่อสู้กับสถานการณ์โรคระบาดในขณะนี้
Micro Independent Agency Network – Beatnk and TJT Creative Lab launches Partners in Pandemic in effort to support businesses in SEA in these challenging times
TJT Creative Lab Opens Office in Indonesia
TJT Creative Lab has announced the opening of a Jakarta office. This marks the company’s second office opening, following the opening of an office in Bangkok in August 2018.
A post-pandemic recovery marketing plan for the Gen-C era
#MARKies Awards MY 2021 highlight: Kérastase comes to the rescue in hairy times
A coordinate effort that led the campaign being ranked one of the finalists for Most Effective Use – Influencers/KOLs at A+M’s MARKies Awards 2021 for Kérastase IG Roadblock. Here’s how we did it.
Baby food firm Bubs bites into Malaysia market with marketing and comms partners
"That is the the beauty of our communication partner’s collaborative nature. They helped us navigate through every challenge that we faced throughout the launch and provided us with a quick solution guided by a team of experienced experts with a good grasp in the baby and parenting industry,"…
Advertising agencies 'adopt' smaller businesses and come to their marketing aid
As such, the initiative by Beatnk and TJT Creative Labs will assist as a creative communications and strategy aid for businesses during and after the COVID-19 pandemic. Designed to help SMEs, local businesses, non-profit organisations/NGOs and governments within SEA, the talents look to provide expertise for free to businesses related to to retail, travel and tourism, waste management, fintech and others.
Shortlisted for 4 categories at the 2021 Agency of the Year and MARkies Awards in our 1st ever attempt in the awards.
Chef James Won's restaurant bouchon Enfin names comms partners ahead of launch
"The collaborative nature of Beatnk as a micro independent network with REBL as one of our agency partners and proven results in its work enables bouchon Enfin to fully leverage on its varied expertise and capabilities."
Beatnk collaborates with TJT Creative Lab and REBL Singapore to launch WACOM’s “I Create” campaign
“The biggest critics of a creative tool are the creative professionals and we wanted to partner with creative innovators that would be able to create a bond with consumers and retail partners alike in one single South East Asian voice. The combination of Beatnk x TJT x REBL we not only got their focus as experts in their respective fields, but we enjoyed the perspective of every SEA nationality,”
New micro network for independents across SEA launches, HQ in SG
"Sometimes solutions can be for a distribution issue or a retail experience issue. As Beatnk we don’t claim to be experts in everything but our collaborators are. What we do best is to understand the real challenges in partnership with our clients and then define the solutions from there onwards ensuring the right team with the right expertise can deliver on the right solutions without the multi-layered cost of multi-tiered talents/ or agencies to ensure budgets are maximised,"